Andrew Bromberg was invited to participate as a panelist on the public debate at Sibiu International Theatre Festival in Romania on 14th June 2018 to discuss topics ranging from Iconic Architecture, Brand Identity and Community. Andrew Bromberg’s view was that perhaps we should be talking less about ‘iconic’ but more about ‘awareness.’ He asked questions: what about the icons that you don’t see but you have to discover?  What if architecture blends in so much with its surroundings that you don’t see it?

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